By: Neha Sarraf I recently visited tesa’s new Bangkok Customer Solution Center, and it was one of the most insightful industry experiences I have had in a long time. I believed it to be a standard supplier tour turned into a genuine eye-opener about why high-performance adhesives are quietly powering the smartphone revolution, the electric vehicle surge, and Southeast Asia’s manufacturing rise. tesa, a German company over 125 years of history, €1.7 billion in annual sales, an

By: Dr. Gerard Tocquer and Ms. Sitahng Puttha Services Marketing: Competing through Customer Experience in a Hybrid World As part of the MBA course Services Marketing: Competing through Customer Experience in a Hybrid World, led by Dr. Gerard Tocquer, students from the School of Management, Asian Institute of Technology (AIT), participated in two field visits designed to bring customer experience (CX) strategy to life. These visits, enriched by insights from guest speakers, p

On 11 March 2026, the AIT School of Management (SOM) organized an industry workshop for students from our M/MSc. Business Analytics and Digital Transformation (BADT) program in collaboration with FutureLog. The workshop provided students with the opportunity to engage directly with industry professionals and gain insights into emerging trends in digital transformation and technology-driven solutions within the hospitality and procurement sectors. The program began with an int

By: Michael Telesforo, BADT student, August 2025 Intake On January 23, 2026, SOM students visited the Hemaraj Plant of Bosch Automotive Technologies (Thailand) Co., Ltd. for an educational field trip that brought Industry 4.0 from a classroom concept to a real-world experience. Following a safety briefing, Commercial Plant Vice President Ersin Ozturk introduced the students to Bosch Hemaraj’s growth since production began in December 2017. The plant now employs around 950 ass