SOM BADT Students Gain Industry Insights Through Workshop with FutureLog

On 11 March 2026, the AIT School of Management (SOM) organized an industry workshop for students from our M/MSc. Business Analytics and Digital Transformation (BADT) program in collaboration with FutureLog.

The workshop provided students with the opportunity to engage directly with industry professionals and gain insights into emerging trends in digital transformation and technology-driven solutions within the hospitality and procurement sectors. The program began with an introduction to FutureLog and an overview of current industry developments, followed by interactive breakout sessions where students worked in teams to analyze practical challenges and develop strategic recommendations.

During the afternoon session, each team of our students presented their preliminary findings to FutureLog professionals. The presentations were well received with the company’s representatives. Given the strong alignment between the BADT curriculum and FutureLog’s work in digital transformation, both sides expressed interest in continuing discussions with the company’s HR team to further develop collaboration opportunities for students.

The event concluded with roundtable discussions between students and FutureLog professionals, allowing participants to exchange ideas and deepen their understanding of industry practices. SOM would like to extend our sincere appreciation to the FutureLog team for warmly welcoming our students and our faculty member Dr. Tobias Endress for facilitating the connection with FutureLog and helping make this workshop possible.