SPECIALIZED MASTERS

BUSINESS ANALYTICS
& DIGITAL TRANSFORMATION

Discover the AIT BADT Program

Empowering Business Leaders with Data-Driven Insights for Digital Transformation

In an increasingly digital and data-centric world, the ability to make strategic, evidence-based decisions
is vital. The Master of Science in Business Analytics and Digital Transformation (BADT) at AIT equips
students with both analytical capabilities and leadership skills to navigate today’s complex business

environments.

Our program is designed for professionals and aspiring leaders who want to drive innovation and shape
the future of digital business. With a flexible structure, international faculty, and industry-relevant
coursework, BADT offers a unique opportunity to gain hands-on experience and global perspectives.

I invite you to explore the possibilities that await you at the School of Management, AIT.

Dr. Tobias Endress, Program Director

PROGRAM STRUCTURE

PROGRAM DURATION

ONE YEAR

[36 Credits Masters]

TWO YEARS

[48 Credits MSc]

FLEXIBLE-MODE

[36 or 48 Credits Flexible Masters]

COURSE CONTENT

Big Data Analytics
The Business of Frontier Technologies
Global Data Management
Industry 4.0
Digital Marketing and Consumer Behavior
Communication skills
Change Management
Fin-Tech

PROGRAM FEATURE

Internships*
Minor*
Project
Exchange*

*48 credits only

EMPLOYMENT OPPORTUNITY

Students graduating from Business Analytics & Digital Transformation programs will be prepared for these types of opportunities:

Digital Business Analyst
Digital sales manager
Consultant
Digital change in operations, marketing, HR, finance, and other functional areas

TESTIMONIALS

James Chang

August 2024 Intake

Digital transformation and data-driven decision-making are shaping the future of management, and my experience with the BADT program has been truly transformative. The program is meticulously designed courses seamlessly blend theory with practical application, taught by lecturers with extensive industry expertise. The program’s blended learning model is ideal for international working professionals like me. The coursework was primarily in a hybrid format, requiring trips to Bangkok every one to two months for intensive four-day sessions. These in-person interactions allowed me to engage deeply with complex topics and gain personalized insights from professors. Conversations during breaks helped me connect theoretical concepts to real challenges at work, turning knowledge into actionable insights and improving my performance in my current role.

Ms. Weichao Bi [Class of 2024]
Counsellor, Guangxi Transport Vocational and Technical College

"The BADT program at AIT has been transformative. It has enhanced my working methods and thinking processes while increasing my awareness of the demands of the digital age. It provides a solid foundation through real-world case analysis, making complex concepts easier to grasp and improving practical skills.

The collaborative environment allows for meaningful interactions with instructors and peers from around the globe, broadening my perspective. This experience has significantly shaped my problem-solving and decision-making abilities, preparing me to navigate the evolving digital landscape and innovate in my future career."

A N M Faisal Bhuiyan [Class of 2024]
Demand Planner at Perfetti Van Melle

The BADT program at AIT has significantly enhanced my understanding of business analytics and digital transformation. The curriculum, led by experienced faculty, covered vital topics such as Big Data Analytics and Industry 4.0. AIT's focus on cutting-edge technologies and real-world applications through case studies and group projects provided practical insights. The emphasis on leadership development distinguishes this program, preparing professionals for the evolving business landscape. I highly recommend AIT's BADT program for anyone seeking a solid foundation in business analytics and digital transformation. My experience at AIT has been crucial in shaping my skills and perspectives.

Curriculum
Structure

An MBA study is expected to take a minimum of 36 credits (1 year MBA) or up to 48 credits (2 year MBA). The Masters of Business Administration (MBA) is designed to equip students with effective, practical tools to tackle complex, real-life business challenges.

Required Courses (30 Credits)

The Business of Frontier Technologies
Developing Leadership Skills for the Digital Workplace
Big Data Analytics
Responsible and Sustainable Management Decision-Making
Industry 4.0
Leading Digital Transformation: Project and Change Management Strategies
From Data to Decisions: Mastering Data Mining, Analysis and Predictive Analytics in Business
Global Data Management
Managerial Economics
Agile Thinking for Digital Transformation
Digital Marketing and Consumer Analytics

MINOR (12 Credits)

Business Analytics
Digital Marketing
Finance
Entrepreneurship

Electives (6 Credits)

Students can choose to study 6 to 18 credits of electives, depending on the program plan (for the specializations noted above, 12 elective credits are required in order to graduate with a specialization).

A few examples of electives currently being offered are: -

Consultancy Skills
Services Marketing
Strategic HRM
Strategic Brand Management
Strategic Supply Chain Management
Negotiation Skills
Fintech
Storytelling Using Data

Exchange Partners

After completing the first year, students may apply to an exchange program. A few notable partners

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Admission
& FEES

To be eligible for admission to the MSc program, an applicant must:

Hold a bachelor's degree (generally from a four-year program) or its equivalent in an appropriate field of study from an institution of good standing acceptable to AIT;

Have undergraduate grades significantly above average; the minimum cGPA requirement for admission to the Master's Program is 2.75 or equivalent, at the bachelor's degree level.