SOM Guest Speaker Series presents: Experiences in Digital Marketing Industry

By: Dennes Bergado Jr.

For our next Guest Speaker Series, we invited our recent alumni, Ms. Sudarat (Sue) Intaraprapong, Founder of First Brick Digital, to give a presentation to our students, especially to those who are interested in exploring a career in the Marketing industry on the 19th August 2026.

Ms. Sudarat (Sue) Intaraprapong

She began by giving a brief background of herself, why she is in Digital Marketing, and her experience of starting her own marketing consultancy company. Sue then walked the students through what a digital marketer will experience on a daily basis (lots of analysis and optimizations) and mentioned the importance of handling your clients. She stressed that with any job, there are pros and cons, and she took the time to review the ones that are more specific to the digital marketing sector.

She ended her presentation with tips on how to be a digital marketer in the age of AI as this should not be seen as a threat but as a tool to make your work easier. AI cannot replace the human connection, judgment, leadership and building trust between people and therefore, these are the skills to build on to excel in a career in Digital Marketing.

We are grateful to our SOM Alumnus in sharing your experiences with our students. Thank you to Sue for donating your time and giving an invaluable presentation.