Professor Yuosre Badir Speaks, as invited speaker, at IIT Kharagpur's Conference on Transforming Mobility

We are pleased to share that Professor Yuosre Badir was invited to speak at the Conference on Transforming Mobility: Business Innovations, Financial Strategies, and Sustainability Practices for a Greener Future, hosted by the Indian Institute of Technology (IIT) Kharagpur on February 13-14, 2025.

Professor Badir, alongside Jing Guo (PhD student), presented their research titled:

"Self-Characteristics and Switching Intention to Battery Electric Vehicles (BEVs): A Moderated Mediation Model of Comparative Value and Perceived Financial Switching Cost."

The study explores key psychological and financial factors influencing consumer adoption of BEVs, contributing valuable insights to the evolving landscape of sustainable mobility.

Stay tuned for more updates on this impactful research and AIT’s contributions to the future of green innovation and business transformation!