Dr. Muhammad Junaid
Assistant Professor of Marketing and Director of Ph.D Program
Areas of Specialization
Digital Consumer Behavior; Responsible Brand Leadership; Consumer-brand Relationship; Brand Compassion; Brand Anthropomorphism
Education
Ph.D. in Management Science and Engineering (Marketing), Beijing Institute of Technology, China (2020); Postdoctoral Research in Hospitality & Tourism Marketing, Infrastructure University Kuala Lumpur, Malaysia (2022–2023); MS Management Sciences (Marketing), Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Pakistan (2013)
Work Experience
Assistant Professor of Marketing and Faculty Director for the PhD Program, School of Management, AIT, Thailand (2024–Present); Assistant Professor-Marketing, Asian Institute of Technology, Thailand (2023–Present); Assistant Professor-Marketing, COMSATS University Islamabad, Pakistan (2022–2023); Lecturer-Marketing, COMSATS University Islamabad, Pakistan (2014–2022)
