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By: Marianne S. Montecillo
We extend our sincere thanks to the guest speakers during SOM Talk Sessions, held on 12 and 26 March. Their presentations set a positive and inspiring tone for the program and participants. We are truly grateful for the valuable insights and knowledge they generously shared with our community.
March 12: Startup Growth Marketing Best Practices
Speaker: Veda Vedantham, Marketing Leader, Chargebee; Ex-Microsoft; Ex-Razorpay
Veda Vedantham shared practical strategies to help businesses grow. He covered how to boost brand awareness with targeted tactics, drive customer acquisition by attracting and converting quality leads, and optimize messaging to better connect with customers. The talk also highlighted the latest marketing tools and trends that marketers can leverage to drive positive results.
26 March : Search Engine Optimization
Speaker: Elmi Nieuwoudt, Organic Growth Specialist and Digital Marketing Enthusiast
Digital marketing expert Elmi Nieuwoudt shared how Search Engine Optimization (SEO) helped businesses grow their online presence without paid ads. She explained how optimizing content, keywords, site structure, and backlinks improved visibility on search engine results pages. The talk showed how SEO effectively boosted traffic, helping websites reach the right audience and build long-term digital success.