Lydia Mkwaya Msirikale (Lydia)
Creative communications professional with 4+ years� experience across copywriting, social media and client campaigns. Award-winning storyteller combining creativity, strategic thinking and cross-cultural adaptability.
Program
MBA
Graduation Date
December 2026
Nationality
Contact
Tanzanian
Languages
English, Spanish (Intermediate), German (Basic)
LinkedIn Profile:
Degree(s)
Master in Sustainable Business and Innovation, EADA Business School, Spain, Bachelor of Arts in Media Studies, University of Namibia, Namibia
Work Experience Summary
Copywriter, Adforce Namibia, Namibia
Developed strategic copy and creative content for major clients including MTC Namibia, NamPost and the EU Delegation to Namibia across digital, advertising and lifestyle campaigns. Collaborated with creative and client teams to translate briefs into engaging communications and supervised radio production to ensure quality and consistency.
Award-Winning Screenwriter & Visual Storyteller, Namibia
Developed original screenplays and visual storytelling concepts, combining research, character development and creative direction to communicate complex ideas through compelling narratives. Selected as one of three writers to win an award in a competitive film pitching workshop, demonstrating strong storytelling, pitching and creative problem-solving skills.
Social Media & Digital Communications, Namibia
Planned and executed social media programmes, developed advertising copy and managed online audience engagement across multiple client accounts. Conducted market research and collaborated with internal departments to create relevant, audience-focused content, strengthening digital communication and brand engagement.