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Yahui Wu （Celia）
Curious and analytical business student with PR and e-commerce internship experience. Skilled in storytelling, data insights, and turning ideas into engaging digital campaigns.
Program
MSc BADT
Graduation Date
May 2027
Nationality
Contact
Chinese
Languages
English（G），Chinese（G），Thai（B）
LinkedIn Profile:
Degree(s)
Bachelor of Law，International Relations，Sun Yat-sen Univeristy
Work Experience Summary
Digital Team Intern, Weber Shandwick (IPG Group), China
Joined the digital team to help brands stand out on China’s biggest social platforms. I managed Weibo, WeChat, and RedNote accounts, tracked content performance, and brainstormed creative campaign ideas inspired by trending topics. I also supported client pitches by turning social data into storytelling angles that connected with audiences. Through this experience, I learned how fast-paced digital marketing really is—and how data and creativity can work hand in hand to shape brand voices.
Marketing Team Intern, Shopee (Sea Ltd), China
Worked with the marketing team to make e-commerce promotions more engaging and better organized. I helped streamline our workflow, making it easier for different teams to collaborate. Researched policy trends across Southeast Asia and China to guide strategy, and joined in planning major campaigns—from livestream events to short videos. Seeing our ideas turn into real sales moments taught me how much teamwork and timing matter in digital marketing.