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Yamin Thet Wai (Yamin)
FMCG Category Development Expert with proven records of sales growth in landing new brands. I am fun, initiative and committed team player with a passion for finding insights from data.
Program
MSc BADT
Graduation Date
August 2024
Nationality
Myanmar
Languages
English,Thai(B)
LinkedIn Profile:
Work Experience Summary
Category Development Manager, Unilever, Myanmar
• Manage and lead fabric conditioner & household care brands by supervising one team member
• Develop & Implement category growth strategies including pricing strategies for full-year with the alignment of Category Lead & CCD Head
• Plan & implement trade promotion activities, special trade campaigns, POSM items, budget planning & allocation
• Connect & share the deep-dive analysis & market insights to main functions- sales team, marketing team & take necessary actions accordingly
• Projects Champion for Homecare Mega Sales & Visibility Drive(+7% sales growth from enrolled outlets) & Special Company-wide FOC promotions Drive and manage all communications and operations
• Actively led on relaunch of E.Co Family Detergent (+9% sales growth) & new E-Lan Dishwash pouch (+5% growth in Distribution vs target) in Myanmar Homecare Market by working closely with cross-functional teams
Assistant Operator Marketing Manager, Unilever Food Solutions, Myanmar
• Carry out marketing activities of Knorr & Best Foods for HORECA channel by planning monthly activity, merchandise for key customers, develop design ideations for selling stories, cookbooks, safety handbooks
• Strategize digital content ideas for Unilever Food Solutions
• Develop & Implement first-ever Unilever Food Solutions Myanmar Website (Manage & Modify website design & communication crafted for Myanmar consumers as per global guidelines with the support of Global Technical Team)
• Idealize top-notch recipes together with internal chefs & lead monthly Chef trainings for customers
• Set innovative Hotel dining trends via first-ever “Trend Watch 2018” Event by collaborating with Novotel Executive Chef & in-house chefs