Prayush Gongal
Digital Marketing and Brand Strategy professional with experience in FMCG, influencer marketing, and digital transformation — skilled in driving brand transitions, boosting engagement, and delivering impactful campaigns.
Program
MBA
Graduation Date
May 2026
Nationality
Contact
Nepali
Languages
English (G), Nepali (G), Hindi (G)
LinkedIn Profile:
Degree(s)
BBA, Pokhara University,Nepal
Work Experience Summary
Marketing Executive, Aadhunik Dairy Product Pvt.Ltd, Nepal
- Spearheaded the company’s shift from a purely B2B model to a hybrid B2B + digital B2C strategy, contributing to a 25% increase in brand visibility within the first six months.
- Launched and managed the company’s first official Instagram and Facebook pages, growing the audience to 5,000+ organic followers and driving 40% higher engagement through curated videos and content.
- Partnered with the sales team to enhance communication efficiency with over 100 retail partners, reducing response time and improving order coordination.
- Designed and executed digital marketing materials and online campaigns that improved customer recall and strengthened brand awareness in key urban markets.
- Delivered consistent performance across on-site and remote operations, ensuring timely reporting and seamless cross-functional collaboration throughout the hybrid work period.
Creator Coordinator, Uptrendly Tech Pvt.Ltd, Nepal
- Expanded the Uptrendly creator network by 30%, proactively onboarding influencers across lifestyle, fashion, and tech niches to boost campaign reach.
- Managed and optimized 20+ influencer collaborations, ensuring high engagement rates and smooth campaign execution through the Uptrendly app.
- Analyzed performance metrics across social media platforms, providing data-backed insights that improved campaign effectiveness by 25%.
- Partnered with brand teams to curate and refine influencer content, resulting in a consistent 15–20% increase in audience engagement per campaign.
- Coordinated cross-functional communication between creators and brand partners to ensure timely deliverables and campaign alignment.
Intern, NITTV Pvt.Ltd
- Supported the business development team in customer acquisition and retention initiatives, contributing to a 10% increase in client engagement during the internship period.
- Assisted in social media performance monitoring across multiple platforms, identifying trends that improved post reach and engagement by 15%.
- Coordinated with content and sales teams to streamline lead follow-up and communication, enhancing conversion efficiency and client response time.
- Conducted market research and competitor analysis to identify emerging digital media opportunities, helping refine brand positioning strategies.
- Compiled weekly performance and analytics reports that informed content optimization and campaign adjustments.