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Emma
FMCG marketing experience at Lindt and Reckitt, focused on trade marketing and product launches. Strong analytical mindset and passion for building impactful brand strategies.
Program
MBA
Graduation Date
May 2026
Nationality
Contact
French
Languages
English, French, German (B)
LinkedIn Profile:
Degree(s)
Master 1 - Business Management, EDHEC Business School, France
Work Experience Summary
Assistant Trade Marketing Category & Activation, LINDT, France
Supported category growth through in-depth market and performance analysis using Nielsen and A3 Distrib. Designed and executed trade activation plans in collaboration with marketing teams and external agencies (POS, in-store animations, and promotional operations). Developed sales arguments and post-campaign ROI analyses to optimize future activations. Managed multiple projects end-to-end, ensuring timely delivery and measurable commercial impact.
Assistant Brand Manager, Reckitt, France
Managed the Harpic brand’s daily operations through market data analysis and strategic reporting. Supported product launches and digital projects from concept to market, ensuring cross-functional alignment with sales, factories, and regulatory teams. Contributed to defining the brand’s commercial strategy through market insights and competitive analysis, helping to strengthen Reckitt’s position in the household cleaning category.