Visiting Faculty

Affiliation: Assistant Professor, College of Management, Mahidol University, Thailand

E-mail: winaiait@gmail.com

Phone: – 

Office: –

Country: Thailand

Expertise: Quantitative Methods for Management, Educational Economics and Micro-economic

Degrees: PhD in Managerial Economics and Strategy, Kellogg School of Management, Northwestern University, Illinois, USA (2005); B.A.S.in Economics and Mathematical & Computational Sciences, Stanford University, California, USA (2001)

Courses: –


PROFESSIONAL ACTIVITIES

Academic positions

  • Mahidol University, College of Management, Assistant Professor, 2012 – Present
  • Asian Institute of Technology, School of Management, Assistant Professor, 2007 – 2012 

Nonacademic positions

  • NERA Economic Consulting (New York, USA), 2005 – 2007


PUBLICATIONS

Agribusiness

“The Rubber Industry of Thailand: A Review of Past Achievements and Future Prospects” (with Pornthep Weerathamrongsak), Journal of Agribusiness in Developing and Emerging Economies, 3 (1): 49-63, January 2013.

“Upgrade Strategies in the Thai Silk Industry: Balancing Value Promotion and Cultural Heritage” (with Preeya Patichol and Lalit Johri), Journal of Fashion Marketing and Management, 18 (1), 2035, January 2014.

“Modernizing Tradition – The Thai Silk Industry” (with Preeya Patichol and Lalit Johri), Strategic Direction, 30 (2): 31-33, March 2014.

“Privatisation Gone Wrong: The Corporate Tea Sector of Sri Lanka” (with Rohantha Athukorala), Journal for Global Business Advancement, 7 (3), 198-208, September 2014.

“The Mechanisms of Corruption in Agricultural Price Intervention Projects: Case Studies from Thailand” (with Kamon Ruengdet), Social Science Journal, 52 (1), 22-33, January 2015.

Energy and Environmental Management

“Fragmentation in the Public Administration for Climate Change Mitigation: A Major Institutional Constraint for Energy Policy in the Transportation Sector of Thailand” (with Ratchaphong Klinsrisuk, Vilas Nitivattananon and Edsel Sajor), EnvironmentAsia, 6 (2): 1-10, July 2013.

“Effective Coordination and Integration of Energy and Transport Policies for CO2 Mitigation in Thailand” (with Ratchaphong Klinsrisuk and Vilas Nitivattananon), Environment, Development and Sustainability, 15 (5):1227-1244, October 2013.

Industry Analysis

“Pornography and Social Ills: Evidence from the 1990’s”, Journal of Applied Economics, 9 (1): 185-213, May 2006.

“Determinants of Public Reactions to Concorde Test Flights at the John F. Kennedy International Airport”, Journal of Air Transport Management, 13 (6): 371-375, November 2007.

“When Do Breakpoints Give Mutual Fund Investors a Break?” (with Faten Sabry), Journal of Investment Compliance, 9 (2): 5-11, June 2008.

“Management Fees and Total Expenses of Mutual Funds in Thailand”, Journal of the Asia Pacific Economy, 16 (1): 15-28, February 2011.

“A Survey of Mutual Fund Fees and Expenses in Thailand” (with Pornlapas Na Lamphun), International Journal of Emerging Markets, 7 (4): 411-429, October 2012.

“Domestic Airline Networks and Passenger Demand in Thailand after Deregulation” (with Phimphorn Sowawattanakul), International Journal of Aviation Management, 2 (1/2): 35-53, January 2013.

“Information Technology Outsourcing by Business Process Outsourcing/Information Technology Enabled Services (BPO/ITES) Firms in India: A Strategic Gamble”, (with Shrinivas Patil), Journal of Enterprise Information Management, 28 (1): 60-76, January 2015.

“Who Makes the Grade and Why? Corporate Governance Scores in Thailand” (with Sutee Tantivanichanon and Kittichai Rajchamaha), Journal of Advances in Management Research, 12 (3): 249-267, December 2015.

“Social Media Marketing Evaluation Using Social Network Comments as an Indicator for Identifying Consumer Purchasing Decision Effectiveness” (with Supond Boon-Long), Journal of Direct, Data and Digital Marketing Practice, 17 (2): 130-149, December 2016.

Small Business Management

“Characteristics of Successful Small and Micro Community Enterprises in Rural Thailand” (with Kamon Ruengdet), Journal of Agricultural Education and Extension, 16 (4): 385-397, December 2010.

“The Impact of Government Policies on the Development of Small- and Medium-Sized Enterprises: The Case of Vietnam” (with Nguyen Thanh Nguyen), Journal for International Business and Entrepreneurship Development, 6 (2): 188-200, August 2012.

“Can Top-Down Community Enterprise Development Reduce Poverty and Out-Migration? Evidence from Thailand” (with Vipawee Valeepitakdej), Development in Practice, 25 (5): 737-746, July 2015.

“Multilevel Marketing and Entrepreneurship in Thailand: A Case Study” (with Somchai Hatchaleelaha), Journal of Research in Marketing and Entrepreneurship, 18 (1): 146-160, June 2016.

“Competitive Marketing through Confucian Values in Malaysia: A Case Study” (with Tossapon Luechapattanaporn), Journal of Research in Marketing and Entrepreneurship, 18 (2): 162-175, December 2016.

Educational Management

“Grade Inflation and Law School Admissions”, Quality Assurance in Education, 16 (3): 224-235, September 2008.

“Does Grade Inflation Affect the Credibility of Grades? Evidence from US Law School Admissions”, Education Economics, 17 (4): 523-534, December 2009.

“What’s A Comment Worth? How to Better Understand Student Evaluations of Teaching”, Quality Assurance in Education, 19 (1): 67-83, February 2011.

“Education Reform and the Academic Performance of Public and Private School Students in Thailand”, Education Research for Policy and Practice, 10 (1): 17-28, February 2011.

“Enhancing the Employability of IT Graduates in Vietnam” (with Phan Vo Minh Thang), Higher Education Skills and Work-Based Learning, 6 (2): 146-161, June 2016.

Strategy and Leadership

“Core Constructs of Corporate Social Responsibility: A Path Analysis” (with Chih Hung Chen), Asia Pacific Journal of Business Administration, 3 (1): 47-61, January 2011.

“Crisis Management: Western Digital’s 46-day Recovery from the 2011 Flood Disaster in Thailand” (with Lau Chee Wai), Strategy & Leadership, 41 (1): 34-38, January 2013.

“Weathering the Downturn – 11 Lessons from Indian Multinationals” (with Murali Kailasam and Lalit Johri), Strategic Direction, 29 (2): 34-37, February 2013.

“Lessons Big-Company Leaders Can Learn from SME Entrepreneurs” (with Tana Chanyatipsakul), Strategy & Leadership, 41 (4): 37-40, December 2013.

“The Myth of Customer Loyalty: Why Information and Scale are More Important during Downturns” (with Murali Kailasam), Strategy & Leadership, 43 (6): 38-41, December 2015.

“How Audacious Strategies Pay Off during Hard Times Case Studies of Indian Information Technology Firms” (with Murali Kailasam), Management Research Review, 39 (4): 468-496, May 2016.